zomeren.studio

Project Tag: Branding

  • Gearfreak

    Gearfreak

    WHAT

    Brand identity

    WHERE

    WADM

    ROLE

    Designer

    GearFreak, a surf and outdoor sports retailer, wanted to sharpen its brand to better connect its webshop, physical store, and sports clinics. Over the years, the company built a loyal local community, but its communication lacked consistency and emotional impact. Through the BrainSells® Spark program, WADM redefined the brand from the inside out—clarifying its story, personality, and positioning. The goal: strengthen the GearFreak brand experience across every touchpoint, from online shopping to hands-on lessons, and stand out in a competitive outdoor sports market.

    DESIGN

    The new identity builds on the idea “Experience our expertise”—linking the team’s technical know-how to the thrill of wind, water, and snow. WADM developed a design system that balances professional confidence with human warmth: a clear tone of voice, bold typography (Mona Sans and Manrope), natural and energetic photography, and a modern color palette rooted in the outdoor experience. The refreshed visuals and messaging connect the webshop, shop floor, and surf clinics into one unified and recognizable brand experience.

    RESULT

    With a sharper story and consistent visual system, GearFreak now presents itself as a brand driven by expertise and enthusiasm. The renewed identity enhances both customer trust online and the sense of community in-store and during clinics. Supported by a tactical communication plan—covering website, social media, and on-location materials—the new GearFreak brand now stands stronger, clearer, and ready for growth.

  • Keller

    Keller

    WHAT

    Brand identity

    WHERE

    WADM

    ROLE

    Designer

    WADM helped keller infra level up from a traditional
    civil engineering brand to a bold challenger with a clear story. together we sharpened their positioning from execution to innovation and gave them the confidence to own a new space in the market. just dig it became more than a line; it’s their mindset.

    DESIGN

    The new identity hits hard: raw, industrial energy meets clean design. we built a system that feels technical but never stiff — bold typography, sharp color contrasts and visual motion that mirrors their fieldwork. everything connects back to doing things differently, smarter and with purpose.

    RESULT

    Branding wasn’t just a facelift — it’s a full-on culture shift. every touchpoint, from pitch decks to helmets, reflects the same attitude and ambition. that’s the power of thinking in systems, not silos: a story that runs through every layer of the brand, from ground to skyline.