Gearfreak
Branding
Mindstone
What
Brand Identity
Where
WADM
Role
Senior Brand / Visual Designer
Mindstone is a strategic employer branding project built to communicate confidence, structure, and long-term growth.
Design
The identity positions Mindstone as a calm, knowledgeable partner. Not competing with HR, but strengthening them. Visual restraint, structured layouts and a grounded color palette reinforce trust, progress and long-term thinking. Shapes, grids and movement are inspired by milestones and continuous development - branding as a process, not a promise.
Result
The result is a composed and strategic brand system that reflects Mindstone's role: building sustainable employer brands and empowering organizations to own and grow them themselves.
More posts
